National Lipstick Day only comes around once a year—and that glorious, gloss-filled day is today, July 29, my friends. Though all kinds of makeup brands are offering discounts today, there's one sale that stopped this lipstick lover in their tracks: Tarte Cosmetics is offering a 3-for-$39 deal on its best-selling lip products, including the Maracuja line loved by Cosmo editors and TikTok beauty influencers alike.
Currently in my cart: Tarte's Maracuja Juicy Lip Balm, a gloss-balm hybrid that's arguably the brand's most viral beauty product. The moisturizing lip tint has already racked up over 60 million views on TikTok and over a thousand five-star reviews on the Tarte site. It comes in twelve different color options, including a soft pink 'Rose' shade that's a favorite of TikToker Alix Earle (and her army of loyal, lipstick-loving followers).
"This is my new favorite lip balm. The color is natural and perfect for daytime or layered over another color," writes one five-star reviewer. "Moisturizing but not goopy, and it lasts a good amount of time as well."
On top of Alix Earle's viral lip balm, Tarte shoppers can also score discounts on other Maracuja lip products, including lip liner, full-coverage liquid lipstick, plumping lip gloss, and Maracuja Juicy Shift, which changes colors according to your natural pH levels to create your perfect shade of pink.
The line's hero ingredient, Maracuja oil, is rich in vitamin C and fatty acids that help maintain firmer, smoother-looking lips. Over ten antioxidant-rich fruit extracts — including acai, goji, blueberry, peach, pomegranate, and cranberry — help restore moisture, promote collagen production, and protect from free radicals. (And like all of Tarte's makeup and skincare products, these lip balms, glosses, lipsticks, and liners are vegan, cruelty-free, and formulated without gluten, parabens, or petroleum-based mineral oil. Bless!)
I trust you'll have no trouble finding your next favorite lip product, thanks to Tarte's wide range of shades and coverage levels—and this rare 3-for-$39 deal that's here today and gone tomorrow (literally!). It's the perfect opportunity to branch out to new shades or try a new formula you've been eyeing online.
More can't-miss Tarte deals
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Sarah Maberry is a Firstfinds Commerce Writer at Hearst Magazines, covering trending products in fashion, beauty, lifestyle and beyond. She’s obsessed with being the first to wear, try, watch and buy what’s going viral.
