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25 Best Natural Skincare Products and Brands to Try ASAP

Guys, this stuff really, really works.

Headshot of Lauren BalsamoBy Lauren Balsamo
best clean and natural beauty products
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Listen, I get it. The world of natural skincare can be confusing as hell. Tons of brands label their products “non-toxic,” “green,” and/or “clean,” but in reality, those terms don’t mean anything because they’re not regulated by the FDA. Yup, shock and awe. That’s not to say everything you see on your favorite product label is a lie—it just means that as a consumer, you need to do your own research when it comes to buying natural and organic skincare.

But because beauty should be fun, not a thesis-level research project, I did the work for you and rounded up the 25 best natural skincare products below. They’re all from trusted brands that work closely with third-party certification agencies (like the USDA, COSMOS, and ECOCERT) to ensure that everything from their packaging to their ingredients are safe for your skin and the planet. Your face (and conscience) are about to feel really, really good.

1
Best Natural Hydrating Serum

Klur Immersion Serum Concentrate

Klur Immersion Serum Concentrate
1
Best Natural Hydrating Serum

Klur Immersion Serum Concentrate

$70 at Credo Beauty
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Founded by esthetician and product formulator Lesley Thornton, Klur is known for skincare that’s made with clean and sustainably sourced ingredients, like this hydrating face serum. It’s full of hyaluronic acid (a humectant that draws moisture from the air to your skin), aloe vera juice, and niacinamide to deeply hydrate and moisturize your skin.

2
Best Natural Makeup Remover

Farmacy Clearly Clean Makeup Removing Cleansing Balm

Farmacy Clearly Clean Makeup Removing Cleansing Balm
2
Best Natural Makeup Remover

Farmacy Clearly Clean Makeup Removing Cleansing Balm

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This fragrance-free cleansing balm melts away foundation, eyeliner, mascara, lipstick, and more with all-natural sunflower oil and papaya enzymes. The result? Skin that’s nice and clean but doesn’t feel tight or dried out.

3
This Natural Eye Cream

Beautycounter Countermatch Eye Rescue Cream

Beautycounter Countermatch Eye Rescue Cream
3
This Natural Eye Cream

Beautycounter Countermatch Eye Rescue Cream

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Beautycounter is known for their clean, non-toxic formulas that are filled with all-natural and organic ingredients. Even cooler: Gregg Renfrew, the brand founder, and her team have been pushing for stricter, safer regulations in the cosmetics space. One of my favorite products from the line is this nourishing eye cream. I swear it makes me look like I got eight hours of sleep, thanks to moisturizing shea butter and squalane, and it wears really nicely under my concealer.

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4
This Natural Sleeping Mask

Alpyn Beauty Calming Midnight Mask

Alpyn Beauty Calming Midnight Mask
4
This Natural Sleeping Mask

Alpyn Beauty Calming Midnight Mask

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Sometimes I can’t be bothered to do a bunch of skincare steps before bed, and that’s when I reach for this overnight sleeping mask. It’s packed with bakuchiol (a plant-derived ingredient that works similarly to retinol), hyaluronic acid, and antioxidants to visibly hydrate, firm, and smooth your skin.

5
Best Natural Liquid Exfoliator

Youth To The People Mandelic Acid + Superfood Unity Exfoliant

Youth To The People Mandelic Acid + Superfood Unity Exfoliant
5
Best Natural Liquid Exfoliator

Youth To The People Mandelic Acid + Superfood Unity Exfoliant

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Liquid exfoliators (or exfoliating toners) are like the buzziest skincare products right now, and this version from Youth to the People is one of my faves. It uses a combo of AHAs, BHAs, and PHAs to gently exfoliate, unclog pores, smooth rough skin texture, and leave you looking super glowy.

6
Best Natural Acne Spot Treatment

Ren Clean Skincare Clear Calm Non-Drying Acne Treatment Gel

Ren Clean Skincare Clear Calm Non-Drying Acne Treatment Gel
6
Best Natural Acne Spot Treatment

Ren Clean Skincare Clear Calm Non-Drying Acne Treatment Gel

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This isn’t one of those harsh acne spot treatments that will make your skin all crusty and flaky. The gentle formula uses a naturally-derived salicylic acid to help shrink zits and minimize inflammation without drying out your skin in the process.

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7
Best Natural Anti-Aging Cream

Caudalie Resveratrol Lift Firming Cashmere Moisturizer

Caudalie Resveratrol Lift Firming Cashmere Moisturizer
7
Best Natural Anti-Aging Cream

Caudalie Resveratrol Lift Firming Cashmere Moisturizer

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This natural wrinkle cream from Caudalie is just as effective as conventional creams—trust. It contains vegan collagen to smooth and plump, two kinds of hyaluronic acid to hydrate, and firming resveratrol to reduce the appearance of fine lines.

8
Best Natural Lip Balm

Weleda Skin Food Lip Butter

Weleda Skin Food Lip Butter
8
Best Natural Lip Balm

Weleda Skin Food Lip Butter

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I’m a firm believer that everyone should be using a lip balm with natural and/or organic ingredients. I mean, you put that ish on your mouth multiple times a day, so it’s bound to get into your body somehow, right? Luckily, this natural lip balm from Weleda is only $7, so there’s really no excuse for not using it instead of a conventional one. The formula will leave your lips feeling like butter, thanks to organic coconut oil and jojoba oil.

9
Best Natural Sunscreen

EleVen by Venus Williams Unrivaled Sun Serum SPF 35

EleVen by Venus Williams Unrivaled Sun Serum SPF 35
9
Best Natural Sunscreen

EleVen by Venus Williams Unrivaled Sun Serum SPF 35

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Finally, a natural sunscreen that doesn’t feel thick, heavy, or chalky on skin. This mineral formula has a lightweight serum-like texture that sinks into skin fast and leaves behind zero greasy residue. Even better? All the ingredients in the formula are from natural origin.

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10
Best Natural Face Mist

Pholk Aloe Lemon Balm Face Mist

Pholk Aloe Lemon Balm Face Mist
10
Best Natural Face Mist

Pholk Aloe Lemon Balm Face Mist

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Maskne is still very much a thing, and this purifying face mist can help combat it when sprayed on your skin before putting on your mask. It’s got a blend of pore-clarifying lemon and aloe extracts that help absorb excess oil, calm inflammation, and balance your skin.

11
Best Natural Body Butter

Buttah Skin Whipped Body Butter

Buttah Skin Whipped Body Butter
11
Best Natural Body Butter

Buttah Skin Whipped Body Butter

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This natural body butter is made with just super-nourishing ingredient—organic shea butter. Just warm a little between your fingers and massage it into to your arms and legs. You’ll be amazed by how soft and smooth your skin feels.

12
Best Natural Face Wash

Biossance Biossance Squalane + Amino Aloe Gentle Cleanser

Biossance Squalane + Amino Aloe Gentle Cleanser
12
Best Natural Face Wash

Biossance Biossance Squalane + Amino Aloe Gentle Cleanser

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This is the perfect everyday face wash IMO. The soothing gel formula is super gentle (aka it won’t irritate or dry out your skin) and lightly foams up to remove makeup, dirt, oil, and buildup in seconds.

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13
Best Natural Face Lotion

Follain Moisturizer Replenish + Protect

Follain Moisturizer Replenish + Protect
13
Best Natural Face Lotion

Follain Moisturizer Replenish + Protect

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I’m personally obsessed with the moisturizer—it’s made with bakuchiol (an all-natural retinol alternative), hydrating hyaluronic acid, and nourishing rosehip oil to make skin feel ridiculously smooth.

14
Best Natural Vitamin C Serum

Ursa Major Brighten Up Vitamin C Serum

Ursa Major Brighten Up Vitamin C Serum
14
Best Natural Vitamin C Serum

Ursa Major Brighten Up Vitamin C Serum

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No joke: This natural vitamin C serum from organic skincare brand Ursa Major is just as potent as the ones you would get in a derm’s office. The magic? A stable form of ascorbic acid (a type of vitamin C), organic rosehip seed extract, and edelweiss flower extract—all of which work together to reduce free radical damage and brighten hyperpigmentation, like dark spots and melasma.

15
Best Natural Toner

Indie Lee CoQ-10 Toner

Indie Lee CoQ-10 Toner
15
Best Natural Toner

Indie Lee CoQ-10 Toner

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Indie Lee’s all-natural toner has been a bestseller for years, and for good reason: It’s made exclusively with clean, plant-based ingredients and it makes skin freaking glow. Apply it to damp skin post-cleanse and let the aloe vera, cucumber, sage, and papaya extracts work their soothing and hydrating magic.

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16
Best Natural Body Moisturizer

Kopari Coconut Body Milk

Kopari Coconut Body Milk
16
Best Natural Body Moisturizer

Kopari Coconut Body Milk

Now 17% Off
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If you’re into coconut oil, then Kopari is definitely the organic skincare brand you need in your life. Everything in the line is made with pure, organic, 100 percent coconut oil that’s sustainably sourced from the Philippines. The product to try first? This natural body lotion—it’s infused with coconut to soften and hydrate skin but never feels greasy or sticky.

17
Best Natural Sheet Mask

Orgaid Organic Sheet Mask Set

Orgaid Organic Sheet Mask Set
17
Best Natural Sheet Mask

Orgaid Organic Sheet Mask Set

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All-natural and organic sheet masks that *actually* work are hard to come by, so when I discovered Orgaid, I was stoked to say the least. The brand makes eco-friendly sheet masks that are soaked in potent organic ingredients, like plant and fruit extracts and probiotics, to do everything from boost your glow to soothe inflammation.

18
Best Natural Face Oil

True Botanicals Pure Radiance Oil

True Botanicals Pure Radiance Oil
18
Best Natural Face Oil

True Botanicals Pure Radiance Oil

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This all-natural face oil from skincare brand True Botanicals is made with chia seed, kiwi seed, and passion fruit oils to moisturize skin and smooth fine lines and dry patches. In fact, in clinical trials conducted by the brand (so not exactly unbiased, but still interesting), this little oil out-performed the iconic $490 Creme de La Mer moisturizer when it came to hydration and the reduction of wrinkles and creases.

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19
Best Natural Facial Soap

Osmia Black Clay Facial Soap

Osmia Black Clay Facial Soap
19
Best Natural Facial Soap

Osmia Black Clay Facial Soap

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If the thought of using bar soap on your face seems crazy/gross/cave man-ish, then you haven’t tried this one from organic skincare brand Osmia. I started using it a few years ago when I was dealing with hormonal acne, and it has been a staple of my skincare routine ever since. It’s made with clarifying black clay and dead sea mud—plus organic almond and avocado oils to help moisturize and soothe your skin, while soaking up excess oils. And unlike with traditional bar soaps, it’s zero percent drying or irritating.

20
Best Natural Oil-Free Moisturizer

Juice Beauty Oil Free Moisturizer

Juice Beauty Oil Free Moisturizer
20
Best Natural Oil-Free Moisturizer

Juice Beauty Oil Free Moisturizer

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Juice Beauty is one of the OG organic beauty brands in the U.S. and one of my holy-grail products in the line is this oil-free moisturizer. It uses certified-organic grape, pomegranate and aloe vera to hydrate and soothe skin without feeling heavy or clogging your pores.

Headshot of Lauren Balsamo
Lauren Balsamo
Deputy Beauty Director

Lauren Balsamo is deputy beauty director at Cosmopolitan, where she writes, edits, and produces all types of beauty content—from product reviews to personal essays and trend reports. She has covered beauty for nine years at Cosmopolitan and has contributed to Women’s Health and Seventeen magazines as well. Follow her on Instagram

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