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21 Natural and Organic Makeup Products You Need to Try

And I’ve tried pretty much everything—seriously.

Headshot of Lauren BalsamoBy Lauren Balsamo
best natural and organic makeup
Sephora/Tower 28

For the most part, I feel like there are usually two types of makeup buyers in the world: (1) those who will buy anything that looks pretty or smells good, no matter what’s in the formula, and (2) those who buy products based solely on their ingredients, opting for clean, natural, and organic makeup as a result. But what happens if you fall somewhere in the middle of the spectrum, like I do?

I mean, I obsessively research the ingredients in the products I use (and tend to pick clean and green formulas), but I also want my products to work really, really well. And annoyingly, those two things aren’t always mutually exclusive. Which is why I’ve done a ton of searching and testing to come up with my ultimate guide of the 21 best natural and organic makeup products of all time, below. Each one of these products uses clean ingredients from sustainable sources yet still has an amazing formula that doesn’t sacrifice on performance.

1
Best Natural Tinted Moisturizer

Saie Slip Tint Dewy Tinted Moisturizer SPF 35 Sunscreen

Saie Slip Tint Dewy Tinted Moisturizer SPF 35 Sunscreen
1
Best Natural Tinted Moisturizer

Saie Slip Tint Dewy Tinted Moisturizer SPF 35 Sunscreen

$32 at Sephora
Credit: Courtesy Image

This is hands down my favorite tinted moisturizer—clean or conventional. The ultra-moisturizing lotion makes skin look instantly more dewy, and the sheer formula has a surprising amount of coverage—a few pumps easily hide my redness and discoloration without looking heavy.

2
Best Natural Cream Eyeshadow

Exa Light Show Color Melt Sparkler

Exa Light Show Color Melt Sparkler
2
Best Natural Cream Eyeshadow

Exa Light Show Color Melt Sparkler

Credit: Courtesy Image

Shimmery, sparkly, and incredibly long-lasting, this creamy gel pigment can be used on your eyes as an illuminating eyeshadow, or on the tops of your cheeks as a highlighter. I love this soft gold shade, but the formula comes in three other hues (copper, violet, and clear shimmer), so you can pick and choose for your vibes.

3
Best Natural Liquid Eyeliner

PYT Beauty Wingman Liquid Liner

PYT Beauty Wingman Liquid Liner
3
Best Natural Liquid Eyeliner

PYT Beauty Wingman Liquid Liner

Credit: Courtesy Image

Whether you want to create a ~dramatic~ wing or a subtle flick, this natural liquid eyeliner has got you covered. It has a flexible felt tip that's super precise and easy to draw with, and the long-lasting, jet-black pigments won't smudge or smear after the liner dries.

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4
Best Natural Mascara

Ilia Fullest Volumizing Mascara

Ilia Fullest Volumizing Mascara
4
Best Natural Mascara

Ilia Fullest Volumizing Mascara

Credit: Courtesy Image

Full disclosure: A lot of clean mascaras kinda suck. They run, smear, flake—it happens. But not this one. A few coats give lashes tons of length, volume, and definition that won't budge until you wash it off. I get that it’s a little pricey as far as mascaras go, but for a formula this good that’s made with safe, healthy ingredients, it’s totally worth the $$, IMO.

5
Best Natural Full-Coverage Foundation

Lawless Conseal The Deal Long-Wear Full-Coverage Foundation

Lawless Conseal The Deal Long-Wear Full-Coverage Foundation
5
Best Natural Full-Coverage Foundation

Lawless Conseal The Deal Long-Wear Full-Coverage Foundation

Credit: Courtesy Image

This natural foundation is super lightweight, but provides full and long-lasting coverage that sets to a soft matte finish. Even better? It's infused with plant-based ingredients like goji berry, ginger, and bisabolol to prevent oxidative damage, reduce signs of aging, and soothe inflammation too.

6
Best Natural Lip Cheek and Lip Tint

Ere Perez Beetroot Cheek & Lip Tint

Ere Perez Beetroot Cheek & Lip Tint
6
Best Natural Lip Cheek and Lip Tint

Ere Perez Beetroot Cheek & Lip Tint

Credit: Courtesy Image

Keep this multitasking tint in your bag to add a hint of color to lips, cheeks, and even your lids on the go. The paraben-free formula is made with moisturizing and antioxidant-rich beetroot extract—plus it comes in two super-flattering shades.

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7
Best Natural Eyeshadow Palette

Athr Beauty Rose Quartz Crystal Gemstone Palette

Athr Beauty Rose Quartz Crystal Gemstone Palette
7
Best Natural Eyeshadow Palette

Athr Beauty Rose Quartz Crystal Gemstone Palette

Credit: Courtesy Image

The 10 gorgeous shades in this organic and sustainably made eyeshadow palette are seriously just as great as the ones you’d find in a trendy, conventional palette. They blend on super smoothly (honestly like butter) and look surprisingly rich on your lids. And because they’re made with gentle, all-natural ingredients, they’re safe to use on sensitive eyes.

8
Best Buildable Natural Foundation

Vapour Soft Focus Foundation

Vapour Soft Focus Foundation
8
Best Buildable Natural Foundation

Vapour Soft Focus Foundation

Credit: Courtesy Image

This organic foundation for acne-prone skin is noncomedogenic (meaning it's tested to not clog pores), comes in 19 shades, offers buildable coverage (a little goes a long way), and gives your skin a gorgeous, even glow (can I get an amen?!). 

9
Best Natural Lip Gloss

Tower 28 ShineOn Lip Jelly

Tower 28 ShineOn Lip Jelly
9
Best Natural Lip Gloss

Tower 28 ShineOn Lip Jelly

You'll be hard-pressed to find a lip gloss—conventional or not—that's as good as this natural option from Tower 28. The clean, plant-based formula is totally non-sticky and non-tacky and leaves your lips with a juicy red tint for hours. I'm obsessed.

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10
Best Natural Lipstick

Bite Beauty Power Move Creamy Matte Lip Crayon

Bite Beauty Power Move Creamy Matte Lip Crayon
10
Best Natural Lipstick

Bite Beauty Power Move Creamy Matte Lip Crayon

Credit: Courtesy Image

Pretty much every makeup artist I've ever interviewed raves about this natural lipstick from Bite Beauty. The crayon format makes lining and filling in your lips super easy, and the creamy matte texture (it's loaded with nourishing, all-natural ingredients like pomegranate extract and mango butter) feels comfy, never drying.

11
Best Natural Concealer

Kosas Revealer Concealer Super Creamy + Brightening Concealer

Kosas Revealer Concealer Super Creamy + Brightening Concealer
11
Best Natural Concealer

Kosas Revealer Concealer Super Creamy + Brightening Concealer

Credit: Courtesy Image

I could be insanely tired, have hormonal acne taking over my chin, and redness spread around my nose, and I swear a little bit of this natural concealer makes me look like a new person. It seamlessly covers dark circles, breakouts, discoloration, you name it. Plus, the lightweight, liquid-y texture blends super easily and won’t cake or crease during the day.

12
Best Natural Eyeliner

W3ll People Hypnotist Eye Pencil

W3ll People Hypnotist Eye Pencil
12
Best Natural Eyeliner

W3ll People Hypnotist Eye Pencil

Credit: Courtesy Image

I love this all-natural black eyeliner from W3ll People. It's infused with plant oils for creamy, tug-free application and ultra-pigmented minerals for intense color payoff. And DW, once it's on it's on (aka it won't smear, smudge, or fade).

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13
Best Natural Bronzer

Han Skin Care Cosmetics 100% Natural Bronzer

Han Skin Care Cosmetics 100% Natural Bronzer
13
Best Natural Bronzer

Han Skin Care Cosmetics 100% Natural Bronzer

Credit: Courtesy Image

This bronzer should be a staple in everyone's makeup bag. It goes on zero percent orange or streaky and has a matte, shine-minimizing finish, so you can use it as a contour powder too. It's all thanks to cocoa powder, mineral pigments, and oil-absorbing rice powder.

14
Best Natural Tinted Lip Balm

Kari Gran Lip Whip Color Balm

Kari Gran Lip Whip Color Balm
14
Best Natural Tinted Lip Balm

Kari Gran Lip Whip Color Balm

Credit: Courtesy Image

This organic tinted lip balm (it’s truly the perfect lipstick/balm hybrid) is basically the only lip product you need. The pretty pink formula is made with ultra-moisturizing organic castor seed, sunflower, and olive oils to get rid of flakes and give your lips a shiny berry tint.

15
Best Natural Makeup Primer

Juice Beauty Phyto-Pigments Illuminating Primer

Juice Beauty Phyto-Pigments Illuminating Primer
15
Best Natural Makeup Primer

Juice Beauty Phyto-Pigments Illuminating Primer

Credit: Courtesy Image

Layer this organic makeup primer under your tinted moisturizer, BB cream, or foundation for extra staying power and major glow. It’s infused with light-reflecting mica to brighten your tone (without looking obvious) along with skin-smoothing coconut extract and glycerin to plump and hydrate.

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16
Best Natural Powder Foundation

Alima Pure Satin Matte Foundation

Alima Pure Satin Matte Foundation
16
Best Natural Powder Foundation

Alima Pure Satin Matte Foundation

Credit: Courtesy Image

Looking to transition to an organic powder foundation? Look no further than this award-winning option that’s exclusively made with minerals. It comes in 45 blendable shades and is ideal for sensitive and acne-prone skin, so don’t be afraid to layer it on.

17
Best Natural Cream Blush

Kjaer Weis Cream Blush

Kjaer Weis Cream Blush
17
Best Natural Cream Blush

Kjaer Weis Cream Blush

Credit: Courtesy Image

Want your skin to look fresh and rosy like a baby angel’s? Pls grab this organic cream blush stat. The 95 percent organic formula uses jojoba seed oil to moisturize and antioxidant-rich plant oils to help fight early signs of aging, like lines and dark spots. And it leaves you with a crazy-pretty flush.

18
Best Natural Cream Highlighter

RMS Beauty Living Luminizer

RMS Beauty Living Luminizer
18
Best Natural Cream Highlighter

RMS Beauty Living Luminizer

Credit: Courtesy Image

There's a reason celebs, beauty editors, and makeup artists rave about this creamy highlighter. It's made with coconut oil and jojoba oil to make skin super dewy (not greasy), and it’s infused with a little bit of shimmer for a subtle, lit-from-within look.

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19
Best Natural Powder Highlighter

Antonym Certified Organic Highlighter

Antonym Certified Organic Highlighter
19
Best Natural Powder Highlighter

Antonym Certified Organic Highlighter

Credit: Courtesy Image

This organic powder highlighter contains a blend of shimmer gold and pink pigments to brighten your skin and add a bit of warmth too. It’s formulated without questionable ingredients like parabens, formaldehydes, and phthalates—and instead contains all-natural mineral pigments.

20
Best Natural Brow Gel

Beautycounter Brilliant Brow Gel

Beautycounter Brilliant Brow Gel
20
Best Natural Brow Gel

Beautycounter Brilliant Brow Gel

Now 15% Off
Credit: Courtesy Image

I’ve been a religious user of Glossier’s Boy Brow for years, and I swear this organic alternative from Beautycounter is just as amazing. A few swipes of this brow gel make my brows look full, fluffy, and just the right amount of defined. It comes in five shades (I alternate between clear and dark brown) that don’t budge or smear.

Headshot of Lauren Balsamo
Lauren Balsamo
Deputy Beauty Director

Lauren Balsamo is deputy beauty director at Cosmopolitan, where she writes, edits, and produces all types of beauty content—from product reviews to personal essays and trend reports. She has covered beauty for nine years at Cosmopolitan and has contributed to Women’s Health and Seventeen magazines as well. Follow her on Instagram

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