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18 Pride Outfit Ideas That Show You’re Proud of Your Queer Identity or Allyship
We’re saying “Shantay, you stay” to these LGBTQ+-owned clothing brands and Pride Month collabs that give back.
As queer people (and as allies), there's never been a more important time to stand up for LGBTQ+ rights. While America has come a long way since the Stonewall Uprising of 1969—which, history lesson time, was a series of clashes between the NYPD and the patrons of The Stonewall Inn that's widely considered to have kick-started the LGBTQ+ rights movement here in the U.S.— we've still got a loooong way to go.
According to the Human Rights Campaign, there have been a record-breaking 540 anti-LGBTQ+ bills introduced in state legislatures in 2023 alone, with over 220 of those bills specifically targeting transgender and non-binary people. These range from Florida's headline-grabbing "Don't Say Gay" bill to bans on transgender athletes, drag shows, and gender-affirming care for minors. Even more alarming, a nationwide survey by The Trevor Project found that 45% of LGBTQ+ youth considered attempting suicide in the past year. And a study by the UCLA School of Law found that transgender people are over four times more likely than cisgender people to be victims of violent crime.
In response, the queer community will be showing up and showing out this Pride Month with parties, protests, and parades that are bigger, better, and gayer than ever before, which is precisely why we made this one-stop-shop of the best 2023 Pride collections that give back to the LGBTQ+ community. From queer-owned clothing brands to limited-edition gay pride graphic tees, we've got everything you need to create the perfect Pride outfit this June.
Check out Firstfinds to shop more of the internet's favorite 2023 Pride collections.
Kenneth Cole Love Rules T-Shirt
For every one of these Love Rules tees purchased, Kenneth Cole will make a $10 donation to United Nations Free & Equal, a global initiative for fair treatment and equal rights for lesbian, gay, bi, trans, and intersex peeps worldwide.
L'MOMO Gold Stretch Sequin Mini Dress
L'MOMO Gold Stretch Sequin Mini Dress
Five percent of sales from Wolf & Badger's Pride Month Edit—which includes this sparkly gold party dress from L'MOMO—will be donated to LGBTQ+ History Month.
Coach Rainbow Trim Knit Tank
While this rainbow-trim knit tank from the Coach Pride collection is perfect for Pride parade outfits, it's equally as suitable for a day at the beach. This year's collection drew inspiration from New York’s iconic and inclusive communities of Fire Island Pines and Cherry Grove.
American Eagle + Olivia Ponton Pride Tote Bag
American Eagle + Olivia Ponton Pride Tote Bag
For this year's Pride collection, American Eagle collabed with TikTok star Olivia Ponton on a line of tees, tanks and tote bags that make for an easy last-minute Pride Parade outfit. Plus, AE is continuing its support of the It Gets Better Project with a $100,000 donation to celebrate Pride Month and support queer youth.
Savage X Fenty Hotline Jumpsuit
Show off your snatched body-ody-ody in this brightly-colored Savage X Fenty Jumpsuit that looks gorge on every gender.
AtheiaLA I Stand with the Queens Tee
Show your support for drag queens in style. The Etsy shop behind this cute 'I Stand With the Queens' tee will be donating a portion of the proceeds to the ACLU Drag Defense Fund.
Andie Swim The Palma Romper
Want a Pride outfit you'll actually wear again... and again, and again this summer? Andie Swim's terry button-up romper makes the ideal backdrop for some wild Pride accessories.
Disney Pride Mickey Mouse Spirit Jersey
Amidst attacks on its stance on LGBTQ+ rights, Disney dropped a v cute Pride collection, which includes this psychedelic-print Mickey Mouse long sleeve that's perfect for a Pride Month party.
Queerly Designs Protect Trans Kids Shirt
Queerly Designs Protect Trans Kids Shirt
Throw on this tee with a pair of denim shorts and hit the streets to show your support for trans youth. It's made by a queer-led Etsy shop based in Philly, so you can feel even better about what you're wearing.
TomboyX Black Rainbow Racerback Soft Bra
TomboyX Black Rainbow Racerback Soft Bra
For more laid-back Pride occasions (say, a RuPaul's Drag Race All Stars watch party on the couch), reach for TomboyX's gender-inclusive loungewear. This rainbow-trimmed set is subtle yet statement-making.
LaQuan Smith Sequined Stretch-Jersey Straight-Leg Pants
LaQuan Smith Sequined Stretch-Jersey Straight-Leg Pants
If you're going to splurge on a designer item for your Pride party outfit, make it something from LaQuan Smith, a queer black designer who's dressed everyone from the Kar-Jenners to Lady Gaga, Rihanna and Beyoncé.
Queerly Designs Say Gay Rainbow Shirt
Make your stance on Florida's "Don't Say Gay" bill known in this rainbow-colored graphic tee. Styled with jean shorts and sneakers, it makes an easy (yet impactful) Pride parade outfit.
adidas x Rich Mnisi Pride Dress
Who knew making a political statement could look as good as this black-and-white mini dress? The Adidas x Rich Mnisi Pride collection supports the non-profit Athlete Ally, which aims to end homophobia and transphobia in sports.
Awet Girma Knit Polo Shirt
News flash: Pride Parade outfits don't have to be covered in rainbows. Style this light purple polo from the queer-founded fashion label Awet with pink and blue to celebrate your bisexuality or yellow, white and black to show off your nonbinary status.
Ouisa The Tee
This simple white tee from the LGBTQ-owned clothing brand Ouisa makes the ideal complement to rainbow bead necklaces, pride flags, and colorful makeup looks.
SER.O.YA Samira Low Rise Cargo Pants
The oversized pockets on these gender-fluid denim cargo pants will certainly come in handy during this year's Pride Parade. Pair them with a sparkly crop top or gay pride graphic tee for an easy Pride outfit.
Telfar X Eastpak Red Medium Shopper
Telfar is one of the hottest LGBTQ-owned fashion brands on the scene, so what better place to stash your Pride parade snacks and bevies than this convertible backpack tote.
So, you’re ready to celebrate Pride Month!
A few quick tips on how to choose a Pride outfit:
When it comes to choosing a Pride outfit, you can’t really go wrong. The key word here is pride, so pick an ensemble that feels true to your gender expression and sexual orientation. While you’ll likely see many parade-watchers and party-goers wearing super sexy Pride outfits (think: dog masks, BDSM-inspired harnesses, and rainbow pasties), know that you don't have to be that extra unless you want to. But if you’re feeling so inclined, don’t be afraid to wear something you never would in your everyday life. If there’s ever a place to express yourself fully and freely, this is it.
Not only does your Pride outfit need to be stylish, but it needs to be practical too. Wear comfortable shoes, pack a bottle of water, and slather on a layer of sunscreen before you apply your body glitter, face gems, and temporary tattoos.
But wait—where does the term “Pride” come from?
Though the origins of the term Pride are less than exact, the word is often associated with LGBTQ+ activist Brenda Howard, the “Mother of Pride” and organizer of the first official pride parade in 1970. Over the years, the phrase caught on with other gay rights activists like Harvey Milk, Sylvia Rivera, and Marsha P Johnson.
What to expect (and remember) if you’re celebrating Pride:
The purpose of Pride Month is the celebrate the LGBTQ+ community and call attention to the human rights issues that queer people continue to face. From massive Pride parades to theme nights at your go-to gay club and parties at your local drag bar, there’s a Pride festivity for everyone. Remember, Pride Month is about much more than rainbow flags. It’s about honoring all those who paved the way for us to live openly as queer people— and to help pave the way for LGBTQ+ youth.
While allies are always welcome to participate in the fun, it’s important to keep the true meaning of Pride top of mind. Use your allyship to help create safe spaces for members of the LGBTQ+ community to explore their identity and express themselves freely and fully.
Sarah Maberry is a Firstfinds Commerce Writer at Hearst Magazines, covering trending products in fashion, beauty, lifestyle and beyond. She’s obsessed with being the first to wear, try, watch and buy what’s going viral.
Maggie Griswold (she/her) is a contributing fashion editor for Cosmopolitan and freelance writer and editor based in Los Angeles, covering everything from the latest wardrobe must-haves to interior design trends. Along with Cosmopolitan, you can find her work on Oprah Daily, StyleCaster, Women's Health, and House Digest, among others. She's a big (read: ridiculously huge) fan of the '90s sitcom Frasier, all things Shakespeare, and a good romance-filled YA novel. Follow her on Instagram.
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