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Hey, you. You’re currently staring at Cosmo’s biggest beauty awards ever, which is honestly a pretty major deal considering our editors have been doing the whole beauty awards thing for literal decades at this point.

holy grail

This year’s collection of holy grail favorites includes 200 products, tools, and treatments (yes, really, there are 200 winners…we love y’all that much)—and it’s the result of 12 long months of researching, testing, swatching, and sampling by 29 beauty-obsessed Cosmo editors. This greatest hits list has it all: fast fixes for breakouts, mascaras that last through red-eyes, dry shampoos with borderline magical oil-absorbing powers, and more. Consider it your new beauty shopping bible. So go ahead and start scrolling to try our favorites now, or bookmark it and save all the goodness for when you’re ready to replenish your stash.


THE MUST-TRY MAKEUP

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1. Best Lipstick
Powermatte Lipstick
Nars Powermatte Lipstick
$34 at Sephora

“As soon as you swipe on this bold matte, the pigments lock onto your lips for 10 (!) hours of smooth, smudgeproof wear.” —BETH GILLETTE, BEAUTY EDITOR

2. Best Liquid Lipstick
Rouge Artist For Ever Matte Lipstick
Make Up For Ever Rouge Artist For Ever Matte Lipstick

“I love everything about this liquid lipstick. The sophisticated applicator, the budgeproof formula (srsly, it lasts through hours of water bottle chugging), and the impressive shade range (the reds are my all-time faves) are all so good.” —ABBEY ADKISON, EXECUTIVE VIDEO PRODUCER

3. Best Tinted Lip Balm
JuiceBalm Tinted Lip Balm
Tower 28 Beauty JuiceBalm Tinted Lip Balm

“If I had to choose between these four longish-lasting shades, I would choose…all four. Sorry, but they’re just too fun not to mix and match throughout the day. I keep two in my purse and two at my desk and reapply whenever I need a quick pop of color. —SASCHA DE GERSDORFF, EXECUTIVE EDITOR

4. Best Lip Stain
Poutsicle Hydrating Lip Stain
Fenty Beauty by Rihanna Poutsicle Hydrating Lip Stain

“There was zero transfer on my cups, straws, and utensils while wearing this lip stain. It’s perf if you want a quick flash of color on your lips that doesn’t need to be reapplied multiple times a day.” —CHRISTEN A. JOHNSON, LIFESTYLE EDITOR

5. Best Lip Liner
Luxe Lip Liner
Juvia’s Place Luxe Lip Liner

“Happy to report that this lip liner—which comes in 14 opaque shades—has zero skipping or dryness while drawing it on, and it doesn’t suck the life out of your skin either.” —CHLOE METZGER, DEPUTY BEAUTY DIRECTOR

6. Best Lip Gloss
Dewy Gloss

“I love that this is basically a souped-up lip oil—it is ultra hydrating and gives lips the kind of mirrorlike shine that will get you noticed.” —JULEE WILSON, BEAUTY EDITOR-AT-LARGE

7. Best Lip Plumper
Lip Filler
Ourself Lip Filler

“Not to be dramatic, but this plumper has made me reconsider my yearly lip filler appointment. It uses super-cool technology to deliver hyaluronic acid into your lips to give them extra fullness both immediately and over time.” —BG

8. Best Eyeliner
Colour Excess Gel Pencil Eye Liner
MAC Colour Excess Gel Pencil Eye Liner

“I can’t get over how easily this creamy pencil glides across my lids and lash lines. The level of color payoff you get is also unreal.” —MEKITA RIVAS, EDITOR

9. Best Liquid Eyeliner
At the Borderline Eyeliner Marker
R.E.M. Beauty At the Borderline Eyeliner Marker

“This pen’s marker-style felt tip makes lining my upper lash lines and nailing that sharp cat-eye shape actually doable—plus, it creates an opaque black color in just one swipe.” —BG

10. Best Brow Pencil
On Point Precision Brow Pencil
Ami Colé On Point Precision Brow Pencil

“As someone who doesn’t know how to do their brows well, this ultra-fine-tipped pencil always makes me feel like a pro.” —JW

11. Best Brow Gel
GrandeBrow 2-in-1 Tinted Brow Gel + Brow Enhancing Serum
Grande Cosmetics GrandeBrow 2-in-1 Tinted Brow Gel + Brow Enhancing Serum
Now 30% Off

“Sure, this tinted gel gives my brows instant oomph in just a few swipes—but it’s also infused with a conditioning serum that thickens natural brow hairs in eight weeks. That’s the real magic.” —LAUREN BALSAMO, DEPUTY BEAUTY DIRECTOR

12. Best Lash Enhancer
Advanced Sensitive Eyelash Conditioner
RevitaLash Cosmetics Advanced Sensitive Eyelash Conditioner

"After using RevitaLash Advanced, my lashes looked way more dramatic—even without mascara.” —JAIME MARSANICO, SENIOR DIRECTOR OF PUBLIC RELATIONS

13. Best Waterproof Mascara
Telescopic Lift Mascara
L’Oréal Paris Telescopic Lift Mascara

“I wore this on a red-eye flight and through a day of back-to-back meetings without once wiping black from under my eyes. Incredible.” —LB

14. Best Mascara
Lash Lasso Lash Wrap Mascara
Isamaya Lash Lasso Lash Wrap Mascara

“Want dense, fluffy, fanned-out lashes? Try this mascara, which not only has some of the coolest packaging I’ve ever seen but also makes my lashes look at least five times thicker than normal after I brush on two coats.” —BG

15. Best Color Corrector
Camo Color Corrector
E.L.F. Cosmetics Camo Color Corrector

“This corrector comes in five different shades, but the orange one is a must if you have dark circles. Layered under concealer, it basically works like a magic eraser for shadows.” —VERONICA LOPEZ, SEX AND RELATIONSHIPS EDITOR

16. Best Concealer
Future Fluid All Over Medium Cream Concealer
Milk Makeup Future Fluid All Over Medium Cream Concealer

“I bow down to this mid-weight concealer. It leaves my under-eyes brighter and smoother and feels like a serum on my skin.” —CM

17. Best Bronzer
Flawless IRL Bronzer
Uoma by Sharon C Flawless IRL Bronzer

“There’s nothing worse than bronzer that looks like bronzer, which is exactly why I love this for adding natural-looking warmth to my skin. It’s all about the ‘did she or didn’t she just get back from the Caribbean’ glow for me.” —LB

18. Best Blush
Lush Blush Duo
Fashion Fair Lush Blush Duo

“Two is always better than one. You’ve got a velvety powder hue and a vivid cream hue in one dope compact with this stellar blush.” —JW

19. Best Contour
Sculpt Tape Contour
Tarte Sculpt Tape Contour

“No cream or powder contour can give you sculpted cheekbones quite like this liquid formula from Tarte can, and I’m willing to die on this hill. It’s super blendable, long-lasting, and incredibly easy to apply.” —SIENA GAGLIANO, ASSOCIATE EDITOR

20. Best Highlighter
Positive Light Silky Touch Highlighter
Rare Beauty Positive Light Silky Touch Highlighter

“I lightly dust this shimmery highlighter across my cheekbones and nose for a glowy sheen or tap it onto the highest points of my face with my finger for a legit blinding shine.” —BG

21. Best Powder Foundation
Super Stay Up to 24H Hybrid Powder-Foundation
Maybelline New York Super Stay Up to 24H Hybrid Powder-Foundation

“The most un-powdery powder ever! It feels SO light on my skin and layers seamlessly with my bronzer, blush, and other makeup.” —MADDIE HIATT, SOCIAL MEDIA EDITOR

22. Best Face Primer
Instant Firmx No-Filter Primer
Peter Thomas Roth Instant Firmx No-Filter Primer

“This is just one of those products that’s begging to go viral. It creates the absolute smoothest canvas for makeup, so you can get that ultra-glassy airbrushed finish from your foundation.” —MADELEINE FRANK REEVES, DEPUTY EDITOR

23. Best Tinted Moisturizer
Complexion Rescue Natural Matte Tinted Moisturizer Mineral SPF 30
BareMinerals Complexion Rescue Natural Matte Tinted Moisturizer Mineral SPF 30

“The OG version is just a *tad* too dewy for my oily skin, but this new one with a matte finish is perfection.” —LB

24. Best Skin Tint
Vital Skincare Complexion Drops
Westman Atelier Vital Skincare Complexion Drops

“The best part about these complexion-perfecting drops is that they are super lightweight and buildable—which means quick application and I look like my best self.” —JW

25. Best Matte Foundation
Ambient Soft Glow Foundation
Hourglass Ambient Soft Glow Foundation

“You can equate this foundation with the viral ‘cloud makeup’ trend. It covers all my acne and dark spots, doesn’t cling to rough texture spots, and lasts for 16-plus hours—legit my fave foundation of the year.” —BG

26. Best Dewy Foundation
SurrealSkin Foundation
Makeup by Mario SurrealSkin Foundation

“This full-coverage foundation leaves my dry skin with the dewy, gloss-like finish that’s usually reserved only for Facetuned influencers and post-facial celebs.” —CM

27. Best Face Palette
Complexion Pro Face Palette
Morphe Complexion Pro Face Palette

“TY, Morphe, for this gift to my face. Each palette (there are five shades total) is filled with a brightener, a contour, two bronzers, two blushes, and two highlighters designed with individual skin tones in mind.” —CM

28. Best Setting Spray
Surfproof Setting Spray
Caliray Surfproof Setting Spray

“A few spritzes give my makeup a natural glow and soften any uneven texture thanks to hydrating glycerin. I even like to mist it on midday to soothe my skin with niacinamide.” —BG

29. Best Setting Powder
Hyaluronic Hydra-Powder
By Terry Hyaluronic Hydra-Powder

“It’s a cult favorite for a reason: As you dust it on, hyaluronic acid spheres in the powder break open to hydrate skin while silica helps mattifying makeup.” —CM

30. Best False Lashes
Kiss ImPress Press-On Falsies Eyelash 20 Clusters
Kiss ImPress Press-On Falsies Eyelash 20 Clusters

“Skip the messiest part of wearing falsies—the glue—with these pre-bonded clusters that seamlessly stick to the underside of your lashes.” —JW


THE SKINCARE FINDS OUR EDITORS SWEAR BY

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39. Best Mineral Face SPF
UV Luminous Broad-Spectrum SPF 41
EltaMD UV Luminous Broad-Spectrum SPF 41
Now 30% Off

“EltaMD’s line of SPFs—including this new zinc-based version—is the GOAT for protection sans breakouts, irritation, or white cast.” —LB

40. Best Chemical Face SPF
Clear as Day SPF 46
Starface Clear as Day SPF 46

“This completely clear, smoothing SPF is essentially a primer-sunscreen hybrid. So unlike all the ultra-glowy SPFs out there, this cuts down on my shine while protecting my skin.” —BG

41. Best Face Mask
Universal Microbiome Purifying Radiance Mask
BeautyStat Universal Microbiome Purifying Radiance Mask

“Thanks to honey and ceramides, this isn’t one of those clay masks that sucks the gunk from your pores *and* all the moisture from your face.” —LB

42. Best Cleansing Oil
Skin Food Face Care Nourishing Oil-to-Milk Cleanser
Weleda Skin Food Face Care Nourishing Oil-to-Milk Cleanser
Now 17% Off

“This is hands down the best face-washing experience. The oil-to-milk formula is so thick and creamy—I have super-dry skin, so this was perfect for every day without overdrying.” —MALLORY ROYNON, CREATIVE DIRECTOR

43. Best Eye Makeup Remover
Comforting Eye Makeup Remover
CeraVe Comforting Eye Makeup Remover
Now 12% Off

“Just a few gentle swipes easily remove black eyeliner and mascara (even the waterproof kind) without stinging or irritating my sensitive eyes.” —JM

44. Best Foaming Face Cleanser
Nutritious 2-in-1 Foam Cleanser
Estée Lauder Nutritious 2-in-1 Foam Cleanser

“My acne-prone skin is picky about cleansers—can’t be too moisturizing or too drying either. Which is why I love this Goldilocks one, which has a rich, foamy lather without leaving my skin tight and squeaky.” —BG

45. Best Cream Face Cleanser
Active Renewal Cleanser
Vintner’s Daughter Active Renewal Cleanser

“Finally, a cream cleanser that is delicate but still gets the job done. The brightening and balancing antioxidants are the stars of the show.” —JW

46. Best Eye Cream
Auracle
Dieux Skin Auracle

“This is technically a gel, which I love because it feels like nothing on your skin but plumps and smooths like no other. Plus, it layers great with other skincare and makeup.” —LB

47. Best Eye Serum
Beam + Glow Eye Serum
Relevant: Your Skin Seen Beam + Glow Eye Serum

“Did you see me out way too late last night, sucking down one too many martinis? No, you didn’t…at least, that’s my story, and this serum that gave me nine-hours-of-beauty-sleep eyes and I are sticking to it.” —ROSA HEYMAN, EXECUTIVE DIGITAL EDITOR

48. Best Eye Patches
Brightening Eye Masks
Drmtlgy Brightening Eye Masks

“These felt amazing on (especially after keeping them in the fridge), and they also didn’t slide around, which is always my biggest pain point when using eye patches.” —HANNAH CHUBB, ASSOCIATE LIFESTYLE EDITOR

49. Best Eye Brightener
Superhue Brightening Eye Cream
Live Tinted Superhue Brightening Eye Cream

“Part eye treatment, part concealer, this lightly tinted cream instantly wakes up your eyes and makes your whole face look brighter.” —TAMARA FUENTES, ENTERTAINMENT EDITOR

50. Best Acne Treatment
Multi-Action Clear Acne Clearing Treatment Lotion
StriVectin Multi-Action Clear Acne Clearing Treatment Lotion

“I’ve been burned (quite literally) by harsh acne products in the past, but I love how this gentle lotion cleared up my whiteheads and blackheads without drying out my skin.” —LAYNIE ROUCH, FASHION ASSISTANT

51. Best Pimple Patches
Blemish Patches
Bioré Blemish Patches

“These lil patches are literally the easy way to deal with breakouts. They’re basically invisible when they go on, and they turn white when they’re done working their magic. Easy-peasy!” —MH

52. Best Face Scrub
Triple Berry Smoothing Scrub
Renée Rouleau Triple Berry Smoothing Scrub

“I’m normally not a fan of face scrubs, but this is the exception. It removes dead skin cells and dislodges all the gunk in my pores but is still super gentle thanks to perfectly round exfoliating beads that won’t scrape or tear skin.” —LB

53. Best At-Home Peel
Triple Acid Signature Peel
Shani Darden Skin Care Triple Acid Signature Peel

“The closest thing to an IRL treatment with celeb facialist Shani Darden? This two-step peel. Every time I use it, my skin looks brighter and more even and my pores are tighter and less clogged too.” —LB

54. Best Rich Face Moisturizer
N°1 de Chanel Rich Revitalizing Cream
Chanel N°1 de Chanel Rich Revitalizing Cream

“Sign me up for any skin cream that makes me feel like a Rich Bitch. The consistency of this velvety cream is thick in the very best way, and I always wake up feeling extra glowy the morning after application.” —RS

55. Best Lightweight Face Moisturizer
Minimalist Hydrating Moisturizer
Matter of Fact Minimalist Hydrating Moisturizer
Credit: Courtesy of Matter of Fact

“This is one of the few moisturizers I’ve tried that keep my oily, acne-prone skin hydrated without clogging my pores or making my skin bumpy. The formula is simple and straightforward and pairs perfectly with my more active serums and treatments.” —LB

56. Best Barrier Repair Cream
Ceramidin Skin Barrier Moisturizing Cream
Dr. Jart+ Ceramidin Skin Barrier Moisturizing Cream

“Yum, yum yum—this cream is legit packed with the fatty ceramides that your skin barrier relies on to stay strong, plump, and hydrated. If I could bathe in this stuff, I would.” —CM

57. Best Wrinkle Cream
A.G.E. Interrupter Advanced
SkinCeuticals A.G.E. Interrupter Advanced

"This cream is sooo rich. I spread it evenly across my skin at night, and it leaves my face feeling ultra-smooth and plump—plus it really helps reduce the looks of fine lines and wrinkles with continued use." —BG

58. Best Toner
Brightening Toner
Byoma Brightening Toner

“I love the light exfoliation I get with this toner (shout-out to mandelic and lactic acids), but I also don’t feel like it’s too tight or dry afterward, thanks to the formula’s barrier-boosting urea and ceramides.” —BG

59. Best Essence
Fibroquin Essence
Revela Fibroquin Essence

“The science behind this essence (it feels like an ultra-lightweight serum) is seriously impressive. The formula features Fibroquin, Revela's proprietary collagen-boosting molecule that firms and lifts skin without causing any irritation (ahem, retinol).” —LB

60. Best Hydrating Serum
Hyaluronic + Peptide 24 Hydrating Serum
Olay Hyaluronic + Peptide 24 Hydrating Serum

“My dry face drinks this stuff right up. It’s fragrance-free, whichI love, and loaded with hyaluronic acid to instantly hydrate skin and keep it that way for hours.” —ABBEY ADKISON, VIDEO EXECUTIVE PRODUCER

61. Best Brightening Treatment
Bouncy Brightfacial
Drunk Elephant Bouncy Brightfacial

“My acne and acne scars have responded, like, shockingly well to the combo of brightening azelaic acid and clarifying salicylic acid in this lotion. After a month of use, they’re pretty much nonexistent.” —LB

62. Best Calming Serum
Calm Repairing Serum
Paula’s Choice Calm Repairing Serum

“As the queen of splotchy skin, I lowkey threatened my partner when I discovered he had been using this golden nectar. It’s the only thing that has actually made a tiny bit of difference in my redness, and I now guard it with my life.” —CM

63. Best Overnight Treatment
Age Perfect Cell Renewal Midnight Serum
L’Oréal Paris Age Perfect Cell Renewal Midnight Serum

“I’m using this serum in tandem with tretinoin and it totally balances the drying effects, leaving my skin plump, dewy, and hydrated. Even my aesthetician commented on how good my skin looked at my last facial. High praise!” —KATIE BUCKLEITNER, DIGITAL ART DIRECTOR

64. Best Retinol
Retinal For All Renewing Serum
Peach & Lily Retinal For All Renewing Serum

“A great alternative to Rx retinoids, it has visibly smoothed my fine lines and brightened my skin without causing any flaking or redness.” —MR

65. Best Redness Reducer
SuperSolutions Redness Relief Solution 10% Azelaic Acid Serum
The Inkey List SuperSolutions Redness Relief Solution 10% Azelaic Acid Serum

“This has been such a great addition to my skincare routine. Whenever I use it at night, my skin looks calmer and clearer when I wake up in the morning.” —BETHANY RENNARD, JUNIOR DESIGNER

66. Best Dark Spot Corrector
Clinical Solutions Ferulic + Niacinamide Brightener
Mary Kay Clinical Solutions Ferulic + Niacinamide Brightener

“This is an amazing product. I’ve been using it as a spot treatment on acne scars and sun spots, and I saw a decrease in excess pigment within 10 days of consistent use.” —EMILY ADAR, SENIOR VISUAL EDITOR

67. Best Eczema Treatment
Eczema Restoraderm Flare-Up Relief Cream
Cetaphil Eczema Restoraderm Flare-Up Relief Cream

“Short of dipping your body in a bowl of warm, soothing oatmeal—*dreams*—this 2 percent colloidal oatmeal cream is the next best thing for calming and moisturizing itchy, irritated skin.” —CM

68. Best Antioxidant Serum
10% Pure Niacinamide Serum
La Roche-Posay 10% Pure Niacinamide Serum

“Niacinamide is one of the buzziest antioxidants rn, and this hardworking serum packs a 10 percent punch. I use it in the morning under sunscreen to brighten up my tone and protect my skin from environmental damage.” —LB


THE TOP BODY PRODUCTS FOR SILKY-SMOOTH SKIN

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77. Best Body Luminizer
Melanin Glow Illuminating Moisturizer with Bronze Luminizers
Jergens Melanin Glow Illuminating Moisturizer with Bronze Luminizers

“You can mix this with oil for a sheer glow or layer it with highlighter for a seriously shiny effect. I used it for a recent photo shoot and my skin was next-level luminous.” —TARAH-LYNN SAINT-ELIEN, FASHION EDITOR

78. Best Body Oil
Illuminating & Balancing Body Oil
Rose Inc Illuminating & Balancing Body Oil

“This luxe oil cocoons skin in a blanket of lightweight, fast-absorbing moisture and won’t transfer to your sheets or clothes either.” —LB

79. Best Body Scrub
Buff It Out AHA Exfoliating Body Scrub
Versed Buff It Out AHA Exfoliating Body Scrub

“There’s truly nothing more satisfying than scrubbing my arms and legs with this stuff. It gets rid of dulling dead skin cells and curbs body breakouts too.” —LB

80. Best Body Wash
Deep Moisture Body Wash  24HR Renewing MicroMoisture
Dove Deep Moisture Body Wash 24HR Renewing MicroMoisture

“This lathers up nicely, leaves my skin clean but not squeaky, and is super affordable too (aka everything you could want in a body wash).” —HANNAH CHUBB, ASSOCIATE LIFESTYLE EDITOR

81. Best Antiperspirant
Clinical Strength Antiperspirant and Deodorant
Secret Clinical Strength Antiperspirant and Deodorant

“NYC summers have turned me into the sweatiest of humans, but it’s nothing this odor-blocking bb can’t handle.” —BG

82. Best Mineral SPF for Body
Ultra Sheer Mineral Face & Body Stick
Neutrogena Ultra Sheer Mineral Face & Body Stick

“There’s nothing easier than this stick sunscreen for beach and pool days. It swipes on easily and the SPF 50 formula is water-resistant for up to 80 minutes.” —LB

83. Best Chemical SPF for Body
Sheer Touch Body Serum SPF 30
Hawaiian Tropic Sheer Touch Body Serum SPF 30
Now 11% Off

“This SPF feels and smells amazing. I used it on a recent trip to Hawaii, and my skin was nice and hydrated with zero white cast—and the serum texture feels so lovely that I genuinely looked forward to reapplying.” —TAMARA FUENTES, ENTERTAINMENT EDITOR

84. Best Body Treatment
All in All Melting Body Balm
Oui the People All in All Melting Body Balm

“Upgrade your current routine with this balm that's spiked with a plant-based alternative to retinol. The way it melts into skin and softens rough, uneven texture is nothing short of miraculous.” —LB

85. Best Body Lotion
Beauty Actives Cucumber & Aloe Herbal Body Moisturizer
Hempz Beauty Actives Cucumber & Aloe Herbal Body Moisturizer

“This lotion is like a grown-up version of that cucumber melon scent that was everywhere in the late ’90s/early 2000s. It instantly relieved my parched skin (winter/spring in New York is no joke) and the scent is refreshing but subtle.” —ERIKA W. SMITH, SENIOR ASTROLOGY EDITOR

86. Best Body Butter
Unscented Shea Body Butter
Hanahana Beauty Unscented Shea Body Butter

“I go through about six jars of this glow-giving body butter a year because being ashy is never an option.” —JW

87. Best Body Cleansing Bar
High Tide Exfoliating Body Bar
Good Time High Tide Exfoliating Body Bar

“I’m team body bar soap all the way, and this one from Good Time is my obsession. It’s infused with little exfoliating bits to get skin extra smooth and clean—plus it’s sustainably produced without any plastic.” —LB

88. Best Chemical Exfoliator for Body
KP Duty Body Peel Pads
DermaDoctor KP Duty Body Peel Pads

“I honestly have more bumps than I do smooth skin on my body, so trust me when I say these acid-based wipes are magical at softening the rough bits without leading to major dryness.” —CM

89. Best Self-Tanner
Gradual Tanning Drops Face & Body
Sephora Collection Gradual Tanning Drops Face & Body

“When mixed with my moisturizer, these self-tanning drops gave my bod the most natural and beautiful glow, which can be tricky for someone with pale skin like me. I used about six drops, and the color was seriously perfection—you wouldn’t know it was fake unless I told you!” —SIENA GAGLIANO, ASSOCIATE EDITOR

90. Best Shaving Cream
Cashmere Skin Collection Shave Butter
EOS Cashmere Skin Collection Shave Butter

“I refuse to shave without this stuff. The squeeze tube is so much easier to use than traditional shaving cream canisters, and the ultra-moisturizing formula always makes my skin feel silky-smooth.” —LR

91. Best Deodorant
You Deodorant
Glossier You Deodorant

“To say I was ~known~ for smelling like Glossier You in college would be a grave understatement. Which is why I was elated when it launched an aluminum-free deodorant in the same fragrance to layer up with my perfume and mask B.O. throughout the day.” —BG

92. Best Bath Soak
St. John’s Wort Bath
Susanne Kaufmann St. John’s Wort Bath

“I’m soaking in this when my nerves are shot and my skin needs some extra TLC. So basically once a week.” —JW

93. Best Ingrown Treatment
Bikini & Body Bump Eraser
SweetSpot Labs Bikini & Body Bump Eraser

“Some ingrown treatments leave your skin dried out and burning, but this one breaks down and calms bumps with exfoliating salicylic acid, brightening niacinamide, and soothing green tea extract.” —CM

94. Best Body Wipes
Refresh Wipes

“These are a must in my bag. They’re perfect for a quick refresh after a sweaty commute or a long flight, and they take up zero space.” —BR

95. Best New Bodycare Brand
Superplant Body Serum+ w/ 2% Niacinamide
Iota Superplant Body Serum+ w/ 2% Niacinamide

“I’m obsessed with Iota’s curated line of elevated essentials—especially this calming and smoothing serum for bumps and irritation.” —BG

96. Best Bodycare Game Changer
Splash Salve
Hanni Splash Salve

“I’ve pretty much phased out regular lotion thanks to this innovative hydrator. Rub it into wet skin in the shower and prepare to be seriously silky.” —LB

97. Best Hall of Fame Bodycare Product
Intensive Care Advanced Repair Unscented Body Lotion
Vaseline Intensive Care Advanced Repair Unscented Body Lotion

“This body lotion is a total classic. I love that it’s unscented (fragranced lotions and creams often irritate my sensitive, eczema-prone skin), and it leaves my skin so soft and smooth.” —KRISTIANA MORELL, JUNIOR MOTION DESIGNER


THE TREATMENTS AND STYLERS THAT GUARANTEE GOOD HAIR DAYS

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98. Best Shampoo and Conditioner for Damaged Hair
Nutrient Blends Unbreakable Lengths Shampoo and Conditioner with Rice Water
Pantene Nutrient Blends Unbreakable Lengths Shampoo and Conditioner with Rice Water

“Even though you can get these at the drugstore, they felt just as the luxe as the fancier shampoo and conditioners I’ve bought for nearly five times the price. The lather on the shampoo is amazing, and the conditioner left my hair super shiny and strong.” —BR

99. Best Smoothing Shampoo and Conditioner
Frizz Ease Replenish & Repair Nourishing Shampoo and Conditioner
John Frieda Frizz Ease Replenish & Repair Nourishing Shampoo and Conditioner

“The first time I used this shampoo and conditioner, I thought my waves looked a bit smoother and more defined. But then when I met up with a friend for karaoke later that night, she told me I looked like I belonged in a shampoo commercial, so the effect was even stronger than I thought!” —EWS

100. Best Shampoo and Conditioner for Curly Hair
Pro Infusion Fluid Curls Shampoo and Conditioner
TRESemmé Pro Infusion Fluid Curls Shampoo and Conditioner

“I’m always on the lookout for good curly hair products, and this shampoo is the best. It accentuates my natural curl pattern and leaves my curls ultra shiny too.” —KM

101. Best Shampoo and Conditioner for Type 4 Hair
H.A.P.I. Shampoo and Untangled Conditioner
Sienna Naturals H.A.P.I. Shampoo and Untangled Conditioner

“The dynamic duo my textured hair is obsessed with. They keep my curls clean, moisturized, and happy—what more could you ask for?” —JW

102. Best Volumizing Shampoo and Conditioner
Volume+ Shampoo and Conditioner
Rodan + Fields Volume+ Shampoo and Conditioner

“I’ve tried a lot of products that promise volume, but this set actually delivers—and smells good as hell too. Bonus points for the super-rich lather that forms within seconds of being massaged into your ol’ noggin.” —RH

103. Best Shampoo and Conditioner for Thinning Hair
Anti-Hair Fall + Coconut Caffeine Strengthening Shampoo and Conditioner
OGX Anti-Hair Fall + Coconut Caffeine Strengthening Shampoo and Conditioner
Now 22% Off

“First, we need to talk about the scent. This duo smells so good, you’ll exit the shower with a head of hair smelling legit like a mochaccino. Second, I’ve really noticed a difference in the thickness of my hair. After a month of use, I’m hooked.” —LL

104. Best Shampoo and Conditioner for Color-Treated Hair
Color Me Brilliant Mushroom + Bamboo Color Protect Shampoo and Conditioner
Briogeo Color Me Brilliant Mushroom + Bamboo Color Protect Shampoo and Conditioner

“Most shampoos and conditioners like this are designed to prevent fading, but none actually enhance your hair color like this duo. My light brown hair looks brighter and shinier after using this—just like if I got a pro glaze.” —BG

105. Best Shampoo and Conditioner for Blondes
Purple Shampoo & Conditioner
Odele Purple Shampoo & Conditioner

“This purple-tinted shampoo and conditioner are clutch for keeping my blonde nice and bright between highlight appointments. It’s a small investment for such a big $$ savings (the price of professional color in NYC is no joke).” —KB

106. Best Shampoo and Conditioner for Sensitive Scalps
Deep Scalp Hydration 2 in 1 Anti-Dandruff Shampoo & Conditioner
Head & Shoulders Deep Scalp Hydration 2 in 1 Anti-Dandruff Shampoo & Conditioner

“This two-in-one saves me time in the shower and really helps keep my scalp clear and hydrated. And the creamy lather feels ultra luxe too.” —EA

107. Best Clarifying Shampoo
Peptide Prep Detox Shampoo
K18 Peptide Prep Detox Shampoo

“I love how clean this clarifying shampoo makes my hair and scalp feel without being overdrying or making my ends feel like straw. It’s perfect for when you haven’t washed in a few days or before prepping your hair for the K18 leave-in mask.” —LB

108. Best Co-Wash
Hair-Wash Gentle Milky Hair Cleanser
Bread Beauty Supply Hair-Wash Gentle Milky Hair Cleanser

“Anything that makes my wash day an absolute joy is definitely award-worthy for me. This milky cleanser keeps my hair clean and juicy—I’m in love.” —JW

109. Best Dry Shampoo
Texturizing Dry Shampoo
Batiste Texturizing Dry Shampoo

“Fine-haired girlies, this spray will sop up excess oil *and* give you that just-left-the-beach lift…without any of the gritty sand feel.” —RH

110. Best Scalp Oil
Curls & Coils Elixir Essentials Biotin & Rosemary Hair and Scalp Oil
Aunt Jackie’s Curls & Coils Elixir Essentials Biotin & Rosemary Hair and Scalp Oil
Now 10% Off

“I love the cool feel this gives my scalp—and thanks to the rosemary oil and biotin in the formula, my hair looks and feels fuller too.” —JW

111. Best Pre-Poo Treatment
Anti-Dandruff Pre-Wash
SheaMoisture Anti-Dandruff Pre-Wash

“I can’t sing the praises of this formula enough. Gold-star apple cider vinegar and salicylic acid help dissolve flakes and neutralize itch, while vitamin B3 works to soothe inflammation.” —CM

112. Best Scalp Scrub
Symbiose Scalp Renewal Exfoliating Antidandruff Scalp Scrub
Kérastase Symbiose Scalp Renewal Exfoliating Antidandruff Scalp Scrub

“I didn’t see a single white speck in my hair or scalp for a full week after using this scrub. It’s such a confidence booster for anyone with dandruff.” —EA

113. Best Treatment for Damaged Hair
Keraphix Damage Repair Treatment Cream
Nexxus Keraphix Damage Repair Treatment Cream

“My go-to salon closed a year ago, so I was long overdue for a haircut when I tested this treatment. That said, the results were impressive—and visibly after just one use. My hair felt stronger and shinier and my ends way less frayed and dried out.” —JM

114. Best Treatment for Thinning Hair
Renewed Density Anti-Hair-Loss Ampoules
Beauty Pie Renewed Density Anti-Hair-Loss Ampoules

“I’ve been using this every night for almost a month, applying half a vial on my scalp and paying special attention to the areas where I know my hair is the thinnest, and I’ve noticed such a difference in the fullness and thickness of my hair.” —LL

115. Best Treatment for Type 4 Hair
Born to Repair 60-Second Moisture Treatment with Shea Butter
Carol’s Daughter Born to Repair 60-Second Moisture Treatment with Shea Butter
Now 34% Off

“This made my curls softer and shinier after one use, and within a few weeks of making it a regular in my routine, my hair felt healthier too.” —MELANIE CURRY, ASSISTANT EDITOR

116. Best Rinse-Out Treatment
Reset Rinse Weekly Scalp and Hair Treatment with 100% Pure Rice Water Extract
Inala Reset Rinse Weekly Scalp and Hair Treatment with 100% Pure Rice Water Extract

“When my hair looks dull and feels weighed down, I reach for this rice-water rinse that lightly cleanses and leaves my hair with a glass-like shine.” —BG

117. Best Leave-In Conditioner
Melonberry Hair Milk Leave-In Conditioner
Adwoa Beauty Melonberry Hair Milk Leave-In Conditioner

“This is so much more than a regular old leave-in conditioner. I use it to air-dry, scrunch, and style my waves; create slick looks; and refresh my ends.” —MR

118. Best Split End Mender
Rapid Repair Serum for Damaged Hair
BondiBoost Rapid Repair Serum for Damaged Hair

“This serum is the only reason my hair looks acceptable after seven-plus months without a cut. It uses a blend of plant oils to seal up frayed ends, and it helps minimize frizz and flyaways.” —LB

119. Best Hair Oil
MahaMane Smooth & Shine Hair Oil
Fable & Mane MahaMane Smooth & Shine Hair Oil

“Smooth two drops through the ends of fine hair for shine and definition or massage a dropper’s worth through coarse hair to protect and moisturize. It’s the unicorn of oils, TBH.” —CM

120. Best Heat Protectant
The Wizard Silicone-Free Detangling Primer
Amika The Wizard Silicone-Free Detangling Primer

“Some heat protectants just sit on top of my strands and leave them greasy and sticky. But this one absorbs right into damp hair and leaves it feeling so damn soft (shout-out to lightweight avocado oil and squalane), all while protecting from heat damage too.” —BG

121. Best Hairspray
Instant Freeze Hair Spray
Aussie Instant Freeze Hair Spray

“This is my hairstyling secret weapon. I do a deep side part, flip my hair upside down, and then spray this from root to tip—and the amount of volume I get with minimal flyaways is amazing.” —MR

122. Best Edge Control
Moisture Miracle Maximum Hold Edge Styling Wax
African Pride Moisture Miracle Maximum Hold Edge Styling Wax

“Two words: laid and slayed. My edges stay put and stay hydrated when I use this coconut water--and aloe-laced wax.” —JW

123. Best Styling Cream
Botanical Repair Bond-Building Styling Creme
Aveda Botanical Repair Bond-Building Styling Creme

“I have a very subtle natural wave, so this gave me a touch more curl and texture, which brought out more of that rocker/shag look I strive for. And it didn’t leave my hair hard or tangly either, like a lot of styling creams tend to do.” —MR

124. Best Curl Cream
Moisture Magnet Sea Moss Curl Cream
Curls Moisture Magnet Sea Moss Curl Cream

“Not too heavy but not too sheer, this just-right formula leaves my fine curls feeling moisturized and clumped, thanks to its jojoba oil, soybean oil, and aloe vera.” —CM

125. Best Curl Cream for Type 4 Hair
Moisturizing Stretch Cream
NOU Moisturizing Stretch Cream

“I really love the dense, creamy texture of this cream. It deeply moisturizes my curls and makes styling so easy.” —MC

126. Best Braid Spray
Mint Condition Braid and Scalp Spray
Camille Rose Mint Condition Braid and Scalp Spray

“This is a must-have braid refresher. The blend of essential oils, sea moss, and herbs helps balance your scalp and hydrate your hair.” —JW

127. Best Curl Refreshing Spray
Açaí Style Refresher
Ceremonia Açaí Style Refresher

“You know that whole day-to-night thing magazines promise you? This is it but in haircare form. It saved my pony after a particularly sweaty workout when I had to go straight from the gym to dinner with friends.” —RS


THE FRAGRANCES WE CAN’T STOP SPRAYING

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136. Best Floral Fragrance
My Way Parfum

“The combo of tuberose, blue iris, and orange blossom notes smells just like walking through a garden on a warm summer day. So dreamy.” —BG

137. Best Citrus Fragrance
Tangerine Boy Eau de Parfum
Phlur Tangerine Boy Eau de Parfum

“Phlur has successfully bottled summer-in-Amalfi feels with this bright and sunny mix of tangerine and lemon.” —BG

138. Best Sweet Fragrance
Good Fortune Eau de Parfum
Viktor& Rolf Good Fortune Eau de Parfum

“This smells absolutely delicious—and it really lasts too. I can wear it at night and still smell the jasmine and vanilla notes in the morning.” —VL

139. Best Fruity Fragrance
Pour Femme Dylan Purple Eau de Parfum
Versace Pour Femme Dylan Purple Eau de Parfum

“This luxe scent comes in a glam purple-and-gold bottle that’s the star of my bathroom shelf. And the juice inside? A juicy blend of orange, cedarwood, and freesia.” —ES

140. Best Spicy Fragrance
Yes I Am Delicious Eau de Parfum
Cacharel Yes I Am Delicious Eau de Parfum
Now 50% Off

“I wear this fragrance on nights out when I want to smell ~delectable~, thanks to its notes of chocolate, jasmine, and sandalwood. It’s v sexy and sophisticated, not sickly sweet.” —BG

141. Best Daytime Fragrance
Her Elixir Eau de Parfum
Burberry Her Elixir Eau de Parfum

“The fruity floral red berry and jasmine notes really pack a punch…but aren’t too overwhelming for brunch, the office, or just running errands.” —VL

142. Best Nighttime Fragrance
Bloom Eau de Parfum Intense

“This will announce your arrival before you even step into the room. I love its formal vibes—like, I’d pair it with a ball gown if that were the life I led.” —MR

143. Best Hair Fragrance
The Signature Scent
Crown Affair The Signature Scent

“I’m not normally a fragrance person, but spritzing this through my hair makes me feel like a GD supermodel. I just spray and shake my waves around à la Gisele.” —RS

144. Best Fragrance Game Changer
J’adore Parfum d’eau
Dior J’adore Parfum d’eau